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What is a “Secondary Dimension” in Google Analytics?
Okay, class. We hope you’ve behaved real good all week as we’re about to give you a very special lesson on the immensely popular web analytics tool called (surprise-surprise) Google Analytics and it’s...
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Looker Vs. Tableau: Overview and Key Features
You are about to witness the review of the most popular self-service business intelligence solutions up to date – Looker and Tableau, and here’s the first heads-up. There is no one-fits-all answer...
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Google Analytics Calculated Metrics in Use
Google Analytics is an excellent free tool for creating and using calculated metrics. And since using google products ubiquitously within a single company brings the most results, you also have an...
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CRO Recommendations for Low Traffic Websites
A/B testing is straight up the single most effective technique for improving the conversion rate. But it’s also tricky, as it requires a large number of website visitors to conduct the A/B testing in...
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How to Export PowerBI Dashboard and Report Data
Data is useful when it is processable. After collecting and visualizing your data in one place it is often analyzed in an additional platform. For this particular case, we’ve created a step-by-step...
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10 Tools to Encourage Website Visitors Communication
Humans love it when things are easy. Especially, when it comes to shopping. That’s why Ecommerce and SaaS sellers strive to make the customer experience as smooth as imaginably possible. And since we...
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What Benefits Gives Assigning a Value to Google Analytics Goal?
Everyone likes money. This is a universal hard-to-argue truth so we won’t. Now imagine there was a way to optimize your budget so you earn even more money without much investment? There is, and it...
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7 Tools to Perform Comprehensive Usability Tests
Usability test, or a user test, is a screen and audio recording of a participant using a specific website or app to determine its ease of use, its design aesthetics, its claimed functionality and...
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Search Terms Analysis with Google Analytics
Search terms analysis sounds really scrupulous and serious at first, but once you find out it simply examines keywords your website visitors use inside and outside your website, all complexities seem...
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10 Ideas for Price Optimization in E-commerce
You’ve perfected your landing page, updated all keywords and meta-tags, analyzed your behavioural data and ran tests on literally everything that could and should be tested, and are currently in the...
View ArticleWhy do you need an agency for conversion rate optimization?
This is a question that is asked from time to time and it can seem pretty straightforward for some people, who are deeply involved in conversion rate optimization. However, CRO newcomers do not often...
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3 common myths in conversion rate optimization
If you’re thinking about conversion rate optimization (CRO), you might be wondering how complex the process is. You might also have some misconceptions about what CRO entails. Here are three common...
View Article5 skills every CRO expert should have to give you desired results
As the field of CRO continues to evolve, so do the skillsets of those who practice it. While there are many different aspects to conversion rate optimization, there are certain skills that are...
View ArticleWhy conversion optimization is not as easy, as it usually seems
Conversion rate optimization (CRO) is often seen as the “holy grail” of online marketing. After all, what could be more important than getting more people to take the desired action on your website?...
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How to Set Up GA4 for Ecommerce
This is an implementation guide for Google Analytics 4. The guide is aimed at Google Tag Manager users and has been designed to complement the official documentation Why every online ecommerce shop...
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